Divine Decadance – “Joie De Vivre” Directed By Ruth Hogben


“Joie de Vivre,”Gareth Pugh’s A/W 2010 Editorial (Directed by Ruth Hogben)

We’re really into Lookbooks when they go “next level”. Here is a fresh video made for Nick Knight – SHOWstudio that features the Autumn/Winter 2010 collection of designer Gareth Pugh. Imagine a Tamara de Lampika painting thrust into a dark future with movement and sound… a goth 1920’s art deco vision.

“Encapsulating all the dark glamour, divine decadence and hedonistic joy of the roaring Twenties,

A/W 2010 collection is a stylised, silver and black Art Deco fantasy projected at breakneck speed into the twenty-first century.”

Direction: Ruth Hogben
Performance: Raquel Zimmermann at DNA Models
Fashion: Gareth Pugh
Styling: Katie Shillingford




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